To amend section 3001 of title 39, United States Code, to require solicitations sent in the mail to be clearly identified as solicitations, and for other purposes.
This bill would change how the U.S. Postal Service handles mail that is a solicitation for goods or services. It adds a new section to law requiring that any solicitation sent through the mail bear a conspicuous notice on the front of the piece saying “This is a solicitation” (or an equivalent notice the Postal Service approves). If the notice is not present, the piece would be treated as nonmailable and disposed of by the Postal Service. The label must be in legible type with strong contrast in typography, layout, or color. The labeling requirement would not apply to certain categories defined elsewhere in the law (subsection (d)). The bill aims to help recipients quickly identify solicitations and reduce confusion, potentially increasing mail compliance costs for marketers and mailers. Sponsor: Mr. Rogers of Alabama. Introduced February 25, 2025, in the House. Referred to the Committee on Oversight and Government Reform. The language expands the Postal Service’s regulatory role by specifying how solicitations must be identified in mailings.
Key Points
- 1New requirement: Any mail solicitation for goods or services must bear on its face a conspicuous notice that it is a solicitation, using wording such as “This is a solicitation” (or an approved equivalent).
- 2Visibility standards: The required notice must be in conspicuous and legible type with clear contrast from other printing on the mail piece, as determined by Postal Service regulations.
- 3Coverage and exception: The labeling requirement applies to solicitations except as provided in paragraph (2), which refers to an exception for matter described in subsection (d) (the bill text does not specify what is in (d)).
- 4Consequence of noncompliance: If a mail solicitation does not carry the required notice, it is treated as nonmailable matter and may be disposed of by the Postal Service.
- 5Regulatory role: The Postal Service would prescribe the regulations governing the exact appearance and placement of the notice.