American Music Tourism Act of 2025

The American Music Tourism Act of 2025 would amend the Visit America Act to explicitly promote music-focused travel in the United States. The core change is to require the Assistant Secretary of Commerce for Travel and Tourism to identify U.S. locations and events important to music tourism and actively facilitate and promote domestic travel to those sites. It also broadens the agency’s mission to support international travel and tourism to music-related destinations in the United States, alongside other cultural, rural, and heritage tourism priorities. In addition, the bill adds a formal definition of “music tourism” and establishes a biennial reporting requirement to track activities, achievements, vulnerabilities, and progress toward domestic and international travel goals related to music tourism. In practical terms, the bill signals a governmental emphasis on marketing, coordination, and coordination with other federal agencies to boost visits to museums, studios, venues, and music festivals or performances, both for U.S. residents and international travelers. It does not specify new funding but creates a structured framework for identifying key music-tourism sites and reporting on progress.