S 1699119th CongressIntroduced

Artificial Intelligence Public Awareness and Education Campaign Act

Introduced: May 8, 2025

Technology & Innovation

Standard Summary

Comprehensive overview in 1-2 paragraphs

The Artificial Intelligence Public Awareness and Education Campaign Act would require the Secretary of Commerce to establish a nationwide AI public awareness and consumer literacy campaign within 180 days of enactment. Coordinated with key federal agencies (notably NIST, NTIA, and SBA) and with input from experts across government, industry, academia, and communities, the campaign aims to inform Americans about how AI appears in daily life, its benefits and risks, and how to understand and use AI-related products and services responsibly. The bill sets up metrics to evaluate success, calls for materials in multiple languages and on mobile formats, and directs outreach to explain rights, promote media provenance detection (including deepfakes and chatbot-generated content), and protect personal data. It also includes targeted outreach to senior citizens and other vulnerable groups to counter AI-enabled scams. The program would be updated annually, reported to Congress, and would sunset five years after enactment with no new funds authorized.

Key Points

1Establishes an AI Campaign within 180 days of enactment to raise public awareness, information on AI prevalence, and AI literacy, in coordination with federal agencies.
2Defines AI consumer literacy and requires materials that explain AI capabilities/limitations, common AI tasks and applications, provider questions to gain understanding, and domain-specific use cases (finance, healthcare, communication, etc.), plus data protection best practices.
3Includes provisions to detect and differentiate AI-generated or AI-modified media (provenance), provides resources/tools for detection, and targets outreach to populations susceptible to AI-enabled scams (notably seniors).
4Specifies dissemination through multilingual materials, a mobile-friendly website, and broad channels (TV, radio, internet), with SBA collaboration for small-business-focused content and potential use of private/nonprofit partners for campaign distribution.
5Requires expert consultation across academia, industry, public and private organizations, and mentions specific federal officials whose expertise should be involved; mandates annual reporting to Congress on KPIs, materials, recommendations, and activities.
6Sunset and funding: Campaign ends five years after enactment; no new funds are authorized for the act.

Impact Areas

Primary group/area affected: General U.S. public and AI users, through increased awareness and AI literacy about how AI affects daily life, personal data, safety, and decision-making.Secondary group/area affected: Small businesses and their customers (via SBA collaboration and outreach to business audiences); workers and students in AI-related fields (through information on workforce opportunities and education pathways).Additional impacts: Seniors and other vulnerable populations who may be targeted by AI-enabled scams (with targeted outreach), digital media consumers and producers (through media provenance and detection resources), and federal, state, and local governments’ outreach and education efforts about AI use and rights.

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