ADS for Mental Health Services Act

ADS for Mental Health Services Act would create a new reporting requirement for large digital advertising platforms. Covered platforms (those that derive ad revenue and have a substantial, user-generated content component with over 100 million monthly users) would annually report to the Federal Trade Commission on the public service advertisements (PSAs) they display for free. The reports would cover how many PSAs were shown, their estimated value, how many focus on local mental health resources or promote free mental health services, and how these PSAs fit the act’s definition. The FTC would then produce a publicly available summary for Congress. The law includes a sunset after five years and clarifies that it does not override existing privacy or data security laws.