Protecting Kids from Gun Marketing Act

The Protecting Kids from Gun Marketing Act would task the Federal Trade Commission (FTC) with writing rules that bar marketing or advertising firearms or firearm-related products to minors in ways that are designed, intended, or reasonably likely to appeal to them. The rules would apply to manufacturers, dealers, importers, and their agents. The bill also creates multiple enforcement paths: the FTC would enforce these rules as unfair or deceptive practices, states (via attorneys general) could sue for civil relief, and individuals could bring private lawsuits for damages and other relief. The act also requires reporting on enforcement plans and ongoing enforcement actions, and it defines key terms like “firearm,” “firearm-related product,” and “minor.” Overall, it aims to curb youth-targeted or youth-attractive marketing of guns and related products. If enacted, the law would broaden regulatory oversight of gun marketing beyond existing firearm laws, potentially limiting advertising tactics that appeal to under-18 audiences and creating new avenues for enforcement, including private lawsuits. The rules would take effect within a year of enactment, and ongoing reporting would track enforcement outcomes.