Deceptive Downsizing Prohibition Act of 2025

The Deceptive Downsizing Prohibition Act of 2025 would require the Federal Trade Commission (FTC) to issue regulations to prohibit the practice of deceptive downsizing—shrinking the size of a consumer product while using the same or substantially similar packaging that was designed for a larger version. The bill defines what counts as deceptive downsizing, and it creates a safe harbor that allows a reduced-size product to avoid liability if the packaging remains the same or similar and clear notices are placed on the front panel stating that the product is reduced in size and showing both the larger and reduced sizes. Enforcement mirrors existing FTC authority over unfair or deceptive practices, with the FTC empowered to regulate and penalize violations accordingly. The purpose is to protect consumers from hidden price effects and to ensure clear, conspicuous notice when product sizes change.