Brake for Kids Act of 2025
Brake for Kids Act of 2025 would direct the Secretary of Transportation to run a national public safety messaging campaign about the dangers of illegal passing of stopped school buses. The goal is to increase awareness and education among drivers, students, and families, with a focus on preventing dangerous passing when a school bus is stopped. The campaign must be launched within one year of enactment and should utilize a broad mix of outreach channels, including television, national broadcast advertising, radio, social media, and other messaging, ensuring the effort is not limited to digital or regional formats. Funding for the campaign would come from amounts already available to the Secretary for public safety messaging programs. The bill was introduced in the Senate by Senators Young and Peters.
Key Points
- 1Short title: Brake for Kids Act of 2025.
- 2Purpose: Direct the Secretary of Transportation to conduct a national public safety messaging campaign about the dangers of illegal passing of stopped school buses.
- 3Deadline: Campaign must be carried out not later than 1 year after enactment.
- 4Communication methods: Must include television advertising with national reach (including time on national broadcasts), radio, social media, and other messaging; efforts should go beyond digital-only or regional distribution.
- 5Funding: May be funded using amounts already available to the Secretary for public safety messaging campaigns (no new standalone funding specified).